. What makes them influential is their large followings on the web and social media. An influencer can be a popular fashion photographer on Instagram, or a well-read cyber security blogger who tweets, or a respected marketing executive on LinkedIn. Within any industry, there are influential people—you just have to find them.
They are easily recognized by their hundreds of thousands (if not millions) of followers, and that’s the target audience you’re after.
win/win situation is part of what makes IM such a compelling strategy